Made to give you the missing 10%.

We make sportswear that helps you sash PB’s, and look good doing so.

You should feel an air of confidence when you're wearing Satus. We want you to turn heads when you're working out, and see genuine progress too.

In the following sections, we’ll explain who we are, what we do and why we do it.

Gymnasts with a dream

Satus was founded by James Hall (left) and Sam Ghinn (right). 

James - A retired Olympic gymnast with an accolade of world and european medals. He has a passion for strategy, and a keen attention to detail.

Sam - A retired Team-England Gymnast, proudly represented his country on the international stage - claiming medals at the Northern European Championships. Sam has a spark for creativity and design.

Teammates and close friends - and a shared dream to have a tangible impact on sportswear industry, by making great sportswear accessible. 

The idea for Satus came up around a table on a holiday to Slovenia. We dreamt about one day being a major force in the sports industry - supporting athletes, kitting out national teams, and helping people make a positive change in their lives.

Cultivating a community

We’re not an exclusive club. You don’t need to train at an elite level to benefit from elite-level insight. Satus is for people who are chasing progress - getting a session in before work, after work, or whenever time allows - and want clothing that supports that commitment without distraction.

The journey so far

Founded in 2024, our adventure with Satus has been a rollercoaster. The highlight so far include:

• Dived intro the deep end and launched our first drop the summer after the Paris Olympics - with great reception

• Widened our catalogue with premium Heavyweight Hoodies and Joggers in the winter.

• Collaborated with major sporting names like Jake Jarman - who played a major role in creative ideation and raising the awareness of the brand.

• 2025 was spent refining out products, seeking excellence over quantity. 

• 2025 also took us around the world searching for fabrics that would help us stand out in a world where most companies are just seeking to cut costs.

• We started kitting out clubs with bespoke team kit - starting with our personal club Pegasus.

Our Journal explores the thinking behind our products, our approach to training, and the decisions that shape what we make. We’re hoping to be posting more regular journal entries as we continue to scale - take a read!

Our vision

We are committed to making top sportswear accessible.

You should feel an air of confidence when you're wearing Satus. We want you to turn heads when you're working out, and see genuine progress too.

Thinking bigger picture, Satus means "to start something". We want to build a community obsessed with progress, and cultivate a culture of celebrating our wins together.

Our process

We design our clothes ourselves, using our cumulative 40 years of elite sport to guide what is important in a garment.

We've explored fabric markets globally, to source great materials.

We reinvest all our earnings into developing new products.

And happy customer by happy customer we will become a movement - chasing our best selves.

What's next

Our latest addition to the Satus catalogue are the Chaser Training Shorts.

We took everything that was loved about our first pair of training shorts, and changed the things that weren't working.

We've kept the iconic side split, supportive inner lining and optimal 6 inch length.

We've sourced a brand new durable and textured fabric, added reinforced seams, lighter drawstrings and optimised pockets.

If you're interested, join early access and pick them up on June 20th.